It is increasingly common for small stores to choose to have a presence in marketplaces , while large brands are betting on ephemeral prices and rotating catalogs where discounted items are changing.

These days of sales, the e-commerce market becomes a real battlefield in which online stores fight to conquer digital customers. These are buyers with a strong attraction to discounts. Specifically, 94% of them make purchases encouraged by promotions on the Internet .

The possibilities offered by the Internet to carry out discount campaigns that seduce this new consumer profile are many and can overwhelm the marketing department, so it is essential to keep up-to-date with the latest trends, choose the ones that best suit the market. business and implement them in a differentiated way with respect to the competition . For this reason, The Valley has synthesized the most effective digital marketing strategies that are leading the e-commerce sector during these winter sales:

Create a changing sales catalog with prices "against the clock"
It is no longer only valid to sell cheaply, but shops have to offer the consumer a meaningful shopping experience. In this sense, some online stores have opted for this sales campaign by changing their catalog of discounted products every few hours. In this way, prices change continuously and some discounted items are replacing others .

It is a marketing strategy that makes the customer the protagonist of the campaign. As if it were a hunter, you have to be vigilant to purchase the products you want at the best price, which is a real challenge.

Impact the customer with retargeting actions
Personalization is another fundamental aspect in the online shopping experience of customers, and, therefore, an effective strategy in order to capture their attention and promote sales. The retargeting actions that some businesses are developing during these days present directly to the consumer, while browsing the web, items that they have already searched for previously , which in times of sales has a double value: the customer not only receives information about items that interest you, but also know the discount you can benefit from when buying them during the sales campaign.

Advertise the products in marketplaces to transfer the local market
Large online sales platforms can be a very effective ally during sales, especially for small Last Database stores that operate in an eminently local market and can expand their activity throughout the national territory. Marketplaces concentrate a large number of users and allow positioning with respect to the competition in a shared space . In addition, some of them take care of all the logistics necessary to prepare shipments and manage couriers, which significantly speeds up the volume of work on sales days and the costs that can be incurred for a small company to expand the workforce on these dates. due to the increase in the volume of online orders.

Design a sales calendar with thematic days
Thematic days are another important claim to boost flash sales . Through this initiative, the online store can mark a calendar of discounts by product type to increase the potential buyer's expectation of the sales and to make purchases quickly. An example would be: on Monday, launch shoe sales; on Tuesday, pants; Wednesday, jackets?

Advance sales in the app
Although the classic 50% or 2X1 discounts are an important claim for the online buyer, the habits of this new consumer require carrying out different and striking promotions. For example, there are shops that have chosen to go a step beyond what is established by tradition and start sales on the Internet before they do in physical stores. Thus, online customers have been able to purchase discounted products through the app before customers in physical stores or even on the website itself.